Jan Švelch is a game production studies scholar, currently based at Charles University, Faculty of Social Sciences. He is a member of the Prague Game Production Studies Group. His research interests include game production studies, industrial reflexivity, video game voice acting, paratextuality, monetization, and analog games such as Magic: The Gathering and Dungeons & Dragons. In 2018-2020, he was a post-doctoral researcher at the Centre of Excellence in Game Culture Studies at Tampere University in Finland. In 2017, he defended his doctoral thesis about paratextuality in the context of video games and audience reception of video game trailers (PDF). Besides research, he has more than fifteen years of experience as a freelance journalist covering video games and music for various Czech magazines, including the Metacritic-aggregated Level. For a brief period in 2018, he worked as data analyst for the leading Czech video game studio Bohemia Interactive.
Publications
Šisler, Vit, and Jan Švelch. 2024. “Gamevironments Revisited from the Perspective of Game Production Studies.” Gamevironments, no. #21 (December): 166–207. https://doi.org/10.48783/gameviron.v21.i21.263.
Švelch, Jan. 2023. “Spoiling the Future Metagame: The Promotional Logic and Reception of Card Previews in Magic: The Gathering.” In Beyond the Deck: Critical Essays on Magic: The Gathering and Its Influence, edited by Shelly Jones. McFarland.
Šisler, Vít, Jan Švelch, Shawn Clybor, and Ondřej Trhoň. 2023. “Adapting Contested National History for Global Audiences in Attentat 1942 and Svoboda 1945: Liberation.” Studies in Eastern European Cinema 14 (1): 69–84. https://doi.org/10.1080/2040350X.2022.2071522.
Švelch, Jan. 2022. “Normalizing Player Surveillance through Video Game Infographics.” New Media & Society, June, Online First. https://doi.org/10.1177/14614448221097889.
Švelch, Jan. 2022. “Mediatization of Tabletop Role-Playing: The Intertwined Cases of Critical Role and D&D Beyond.” Convergence: The International Journal of Research into New Media Technologies 28 (6): 1662–78. https://doi.org/10.1177/13548565221111680.
Švelch, Jan. 2022. “Developer Credit: Para-Industrial Hierarchies of In-Game Credit Attribution in the Video Game Industry.” Games and Culture 17 (3): 374–98. https://doi.org/10.1177/15554120211034408.
Švelch, Jan, and Jaroslav Švelch. 2022. “‘Definitive Playthrough’: Behind-the-Scenes Narratives in Let’s Plays and Streaming Content by Video Game Voice Actors.” New Media & Society 24 (5): 1097–1115. https://doi.org/10.1177/1461444820971778.
Švelch, Jan, and Jaroslav Švelch. 2022. “Recasting Life Is Strange: Video Game Voice Acting during the 2016–2017 SAG-AFTRA Strike.” Television & New Media 23 (1): 44–60. https://doi.org/10.1177/1527476420962784.
Švelch, Jan. 2022. “Book Review: Creator Culture: An Introduction to Global Social Media Entertainment.” New Media & Society 24 (8): 1952–54. https://doi.org/10.1177/14614448221101118.
Sotamaa, Olli, and Jan Švelch, eds. 2021. Game Production Studies. Amsterdam: Amsterdam University Press. Open access PDF.
Van Roessel, Lies, and Jan Švelch. 2021. “Who Creates Microtransactions: The Production Context of Video Game Monetization.” In Game Production Studies, edited by Olli Sotamaa and Jan Švelch, 197–215. Amsterdam: Amsterdam University Press. Open access PDF.
Sotamaa, Olli, and Jan Švelch. 2021. “Introduction: Why Game Production Matters?” In Game Production Studies, edited by Olli Sotamaa and Jan Švelch, 7–25. Amsterdam: Amsterdam University Press. Open access PDF.
Švelch, Jan. 2021. “Shadow Academy of Video Game Production—Industrial Reflexivity of Mythic Quest: Raven’s Banquet.” Critical Studies in Media Communication 38 (1): 18–31. https://doi.org/10.1080/15295036.2020.1844906.
Švelch, Jan. 2021. “Redefining Screenshots: Toward Critical Literacy of Screen Capture Practices.” Convergence: The International Journal of Research into New Media Technologies 27 (2): 554–69. https://doi.org/10.1177/1354856520950184.
Švelch, Jan. 2020. “Mediatization of a Card Game: Magic: The Gathering, Esports, and Streaming.” Media, Culture & Society 42 (6): 838–56. https://doi.org/10.1177/0163443719876536.
Švelch, Jan. 2019. “Resisting the Perpetual Update: Struggles against Protocological Power in Video Games.” New Media & Society 21 (7): 1594–1612. https://doi.org/10.1177/1461444819828987.
Švelch, Jan. 2019. “Platform Studies, Computational Essentialism, and Magic: The Gathering.” In Analog Game Studies: Volume III, edited by Emma Leigh Waldron, Aaron Trammell, and Evan Torner, 62–75. Carnegie Mellon University: ETC Press.
Previously published as Švelch, Jan. 2016. “Platform Studies, Computational Essentialism, and Magic: The Gathering.” Analog Game Studies III, no. IV (July 11, 2016). Available online http://analoggamestudies.org/2016/07/platform-studies-computational-essentialism-and-magic-the-gathering/.
Švelch, Jan. 2017. “Exploring the Myth of the Representative Video Game Trailer.” Kinephanos 7 (1): 7–36. Available online http://www.kinephanos.ca/2017/exploring-the-myth-of-the-representative-video-game-trailer/
Švelch, Jan. 2017. “Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video Games.” In The Evolution and Social Impact of Video Game Economics, edited by Casey B. Hart, 101–20. Lanham, Maryland: Lexington Books.
Švelch, Jan. 2017. “The Virmire Survivor.” In 100 Greatest Video Game Characters, edited by Jaime Banks, Robert Mejia, and Aubrie Adams, 196–98. Rowman & Littlefield.
Švelch, Jan, and Tereza Krobová. 2016. “Historicizing Video Game Series through Fan Art.” Transformative Works and Cultures 2016 (Vol 22). Available online http://journal.transformativeworks.org/index.php/twc/article/view/786/708
Švelch, Jan. 2016. “‘Footage Not Representative’: Redefining Paratextuality for the Analysis of Official Communication in the Video Game Industry.” In Contemporary Research on Intertextuality in Video Games, edited by Christophe Duret and Christian-Marie Pons, 297–315. IGI Global. Fulltext PDF (link) or available online (paid access): https://www.igi-global.com/chapter/footage-not-representative/157040
Švelch, Jan, and Tereza Krobová. 2016. “Who Is the Note-Worthy Fan? Featuring Players in the Official Facebook Communication of Mainstream Video Games.” Replay. The Polish Journal of Game Studies 3 (1): 81–100. https://doi.org/10.18778/2391-8551.03.05
Švelch, Jan. 2016. “Regarding Board Game Errata.” In Analog Game Studies: Volume I, edited by Aaron Trammell, Evan Torner, and Emma Leigh Waldron, 179–85. ETC Press. Available online: http://press.etc.cmu.edu/content/analog-game-studies-volume-i.
Previously published in 2014 as: Švelch, Jan. 2014. “Regarding Board Game Errata.” Analog Game Studies I, no. V (December 2, 2014). Available online: http://analoggamestudies.org/2014/12/regarding-board-game-errata/
Švelch, Jan. 2015. “Towards a Typology of Video Game Trailers: Between the Ludic and the Cinematic.” G|A|M|E, the Italian Journal of Game Studies 2015 (4). Available online: http://www.gamejournal.it/svelch_trailers/
Švelch, Jan. 2015. “Negotiating a Glitch: Identifying and Using Glitches in Video Games with Microtransactions.” In New Perspectives in Game Studies: Proceedings of the Central and Eastern European Game Studies Conference Brno 2014, edited by Tomáš Bártek, Jan Miškov, and Jaroslav Švelch, 55–70. Brno: Masaryk University. Available online: http://gamestudies.cz/odborne/ceegs2014/
(In Czech)
Švelch, Jan. 2023. “Screenshot: (Para)text digitální kultury?” In Paratexty fotografie, edited by Tomáš Dvořák. NAMU.
CEEGS 2025, University of Wrocław, September 8-10, 2025, Wrocław, Poland
Spring Seminar 2024: Meta, Tampere University, May 7-8, 2024, Tampere, Finland
Spring Seminar 2022: Gamebooks, Tampere University, May 4-6, 2022, Tampere, Finland
CEEGS 2015, Jagellonian University, October 21-24, 2015, Krakow, Poland
Švelch, Jan. 2020. “Paratextuality in Game Studies: A Theoretical Review and Citation Analysis.” Game Studies 20 (2). http://gamestudies.org/2002/articles/jan_svelch.
Švelch, Jan. 2019. “Resisting the Perpetual Update: Struggles against Protocological Power in Video Games.” New Media & Society 21 (7): 1594–1612. https://doi.org/10.1177/1461444819828987.
Švelch, Jan. 2019. “Platform Studies, Computational Essentialism, and Magic: The Gathering.” In Analog Game Studies: Volume III, edited by Emma Leigh Waldron, Aaron Trammell, and Evan Torner, 62–75. Carnegie Mellon University: ETC Press.
Previously published as Švelch, Jan. 2016. “Platform Studies, Computational Essentialism, and Magic: The Gathering.” Analog Game Studies III, no. IV (July 11, 2016). Available online http://analoggamestudies.org/2016/07/platform-studies-computational-essentialism-and-magic-the-gathering/.
Švelch, Jan. 2017. “Exploring the Myth of the Representative Video Game Trailer.” Kinephanos 7 (1): 7–36. Available online http://www.kinephanos.ca/2017/exploring-the-myth-of-the-representative-video-game-trailer/
Švelch, Jan. 2017. “Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video Games.” In The Evolution and Social Impact of Video Game Economics, edited by Casey B. Hart, 101–20. Lanham, Maryland: Lexington Books.
Švelch, Jan. 2017. “The Virmire Survivor.” In 100 Greatest Video Game Characters, edited by Jaime Banks, Robert Mejia, and Aubrie Adams, 196–98. Rowman & Littlefield.
Švelch, Jan, and Tereza Krobová. 2016. “Historicizing Video Game Series through Fan Art.” Transformative Works and Cultures 2016 (Vol 22). Available online http://journal.transformativeworks.org/index.php/twc/article/view/786/708
Švelch, Jan. 2016. “‘Footage Not Representative’: Redefining Paratextuality for the Analysis of Official Communication in the Video Game Industry.” In Contemporary Research on Intertextuality in Video Games, edited by Christophe Duret and Christian-Marie Pons, 297–315. IGI Global. Fulltext PDF (link) or available online (paid access): https://www.igi-global.com/chapter/footage-not-representative/157040
Švelch, Jan, and Tereza Krobová. 2016. “Who Is the Note-Worthy Fan? Featuring Players in the Official Facebook Communication of Mainstream Video Games.” Replay. The Polish Journal of Game Studies 3 (1): 81–100. https://doi.org/10.18778/2391-8551.03.05
Švelch, Jan. 2016. “Regarding Board Game Errata.” In Analog Game Studies: Volume I, edited by Aaron Trammell, Evan Torner, and Emma Leigh Waldron, 179–85. ETC Press. Available online: http://press.etc.cmu.edu/content/analog-game-studies-volume-i.
Previously published in 2014 as: Švelch, Jan. 2014. “Regarding Board Game Errata.” Analog Game Studies I, no. V (December 2, 2014). Available online: http://analoggamestudies.org/2014/12/regarding-board-game-errata/
Švelch, Jan. 2015. “Towards a Typology of Video Game Trailers: Between the Ludic and the Cinematic.” G|A|M|E, the Italian Journal of Game Studies 2015 (4). Available online: http://www.gamejournal.it/svelch_trailers/
Švelch, Jan. 2015. “Negotiating a Glitch: Identifying and Using Glitches in Video Games with Microtransactions.” In New Perspectives in Game Studies: Proceedings of the Central and Eastern European Game Studies Conference Brno 2014, edited by Tomáš Bártek, Jan Miškov, and Jaroslav Švelch, 55–70. Brno: Masaryk University. Available online: http://gamestudies.cz/odborne/ceegs2014/
(In Czech)
Švelch, Jan. 2023. “Screenshot: (Para)text digitální kultury?” In Paratexty fotografie, edited by Tomáš Dvořák. NAMU.
Švelch, Jan. 2016. “Paratextual Analysis as a Complementary Method of Research of Historical Reception. Language and National Identity in Paratexts of Czech and Foreign Sound Films Screened in 1930 in Czechoslovakia.” Iluminace 28 (3): 71–88.
Švelch, Jan. 2013. “O pomíjivosti audiovizuálních médií a paratextech.” Iluminace, Volume 25, 2013, no. 4 (92), pp. 122-125. Available online: http://www.iluminace.cz/images/obsah/svelch_4_2013.pdf
Švelch, Jan. 2013. “O pomíjivosti audiovizuálních médií a paratextech.” Iluminace, Volume 25, 2013, no. 4 (92), pp. 122-125. Available online: http://www.iluminace.cz/images/obsah/svelch_4_2013.pdf
Conferences
DiGRA 2026, Maynooth University, June 14-18, 2026, Maynooth, Ireland
- Balancing In/formality within the Brno Video Game Industry Ecosystem (co-authored with Jan Houška, Tereza Fousek Krobová, and Jaroslav Švelch)
Olomouc Games Conference, Palacky University Olomouc, April 23-24, 2026, Olomouc, Czechia
- Keynote: Behind the Games: Industrial Reflexivity and its Impact on Video Game Prodution Cultures
CEEGS 2025, University of Wrocław, September 8-10, 2025, Wrocław, Poland
- The City of Brno as a Video Game Industry Cluster: Cottage-Like Origins and Community Values (co-authored with Jan Houška, Tereza Fousek Krobová, and Jaroslav Švelch)
DiGRA 2024, University of Guadalajara, July 1-5, 2025, Guadalajara, Mexico
- Panel: Building from the (Play)ground Up: Finding Sustainable Game Industry Futures (together with Amanda Cote, Brandon C. Harris, Brendan Keogh, and Michael Iantorno)
Spring Seminar 2024: Meta, Tampere University, May 7-8, 2024, Tampere, Finland
- Jan Švelch: The Game Awards Meta: Industrial Reflexivity and the Institutionalization of Prize-Worthy Games
FROG – Future and Reality of Gaming 2023, Vienna City Hall, October 13-15, 2023, Vienna, Austria
- Tracked and Monetized: On the Interconnectedness of Game Monetization and Player Surveillance
Generation Analog 2023, July 26-27, 2023, online conference organized by Analog Game Studies and Game in Lab
- Industrial Reflexivity and Cultural Economics of Game Awards and Prizes (recorded presentation)
DiGRA 2023, University of Sevilla, June 19-23, 2023, Sevilla, Spain
- Prestige or Promotion: Industrial Reflexivity and Political Economy of the Game Awards
- Repurposing Concept Art: Video Game Art Books as Industrial Reflexivity (co-authored with Jaroslav Švelch)
Generation Analog 2022, July 27-28, 2022, online conference organized by Analog Game Studies and Game in Lab
- Resisting Platformization: Critical Role's Privileged Position on Twitch.tv (recorded presentation)
Global Perspectives on Platforms and Cultural Production, University of Amsterdam, June 1-2, 2022, Amsterdam, Netherlands
- Resisting Platform Logics: Critical Role's Privileged Use of Twitch.tv
Spring Seminar 2022: Gamebooks, Tampere University, May 4-6, 2022, Tampere, Finland
- Industrial Reflexivity in Video Game Art Books (co-authored with Jaroslav Švelch)
SCMS 2022, online conference, March 31 - April 3, 2022
- Theorycrafting Upcoming Metagames: Exploring the Role of Card Previews in Magic: The Gathering
SCMS 2021, online conference, March 17-21, 2021
- Para-Industrial Construction of Videogame Authorship through In-Game Credits
Clash of Realities 2019, Cologne Game Lab, TH-Köln, November 19-21, 2019, Cologne, Germany
- Paratext as Methodology: Highlighting and Obscuring Game Phenomena
CEEGS 2019, Jagellonian University, September 26-28, 2019, Krakow, Poland
- Playing Cards with Abominations: Posthuman Monstrosity in the Hecatomb Card Game (co-authored with Jaroslav Švelch)
- From Tabletop to Esports: Magic: The Gathering in the Era of Live-Streaming
- Who Creates Microtransactions: The Production Context of Video Game Monetization (co-authored with Lies van Roessel)
- Transgressive Content, or Toxic Developers? Exploring Online Discussions about Controversial Video Games
- Documentation, Promotion, or Art? A Holistic Approach to Video Game Screenshots
- Who Creates Monsters? The Work of Enemy Design in Video Games (co-authored with Jaroslav Švelch)
- Studying Video Game Authorship Using the Paratextual Framework
- Beyond Paratexts, Towards Paratextuality: A Case for Granular Analysis of Video Game Paratextuality
- Panel: Beyond the Core Development Team: Exploring Emerging Roles and Responsibilities in the Global Game Industry (together with Peichi Chung, Lies van Roessel, and Heikki Tyni)
Games and Literary Theory 2016, Jagellonian University, November 18-20, 2016, Krakow, Poland
- Rethinking Video Game Paratextuality
- "Magic: The Platform" – Applying Platform Studies Framework to Analog Games
- Games of Our Lives: Complex Continuous Fannish Histories of Mainstream Video Game Series (co-authored with Tereza Krobová)
- Resisting the Perpetual Update: Protocolar Power in Digital Game (and Media) Distribution (co-authored with Jaroslav Švelch)
- "Patron My Porn": Crowdfunding NSFW Video Game Fan Cultures
- Paratextuality 2.0: Updating Genette’s Framework for Complex Game Systems
- Hidden Paratextuality: Concealing the Factual Aspects of Video Games
- Resisting Patches and Errata: Motivations and Tactics
- Crowdfunding NSFW Video Game Fan Art
- Gendering Magic – Men, Women and Eldrazi of Magic: the Gathering (co-authored with Tereza Krobová)
- Invisible Europe? Analysing European agenda in party communication during the 2014 EP election campaign on Facebook in the Czech Republic (co-authored with Václav Štětka)
- Distributing Patches and Errata: A Comparative Approach to the Study of Technical Updates for Digital and Analog Games
- Who Is the Note-Worthy Fan? – Player Individuality and Community in Official Communication of Mainstream Video Games (co-authored with Tereza Krobová)
- The Ludic, the Cinematic and the Paratextual: Towards a Typology of Video Game Trailers
- The Joy of Discovery, Experimentation or Just Exploitation? The Roles of Glitches in Video Game Culture (co-authored with Jaroslav Švelch)
- What’s So Funny about Glitches: The Practice of Making Glitch Based Gameplay Videos (co-authored with Jaroslav Švelch)
CEEGS 2014, Masaryk University, October 10-11, 2014, Brno, Czechia
- Glitching the Microtransactions: Mass Effect versus Dead Space
- Fan Art in Official Promotion of Video Games (co-authored with Veronika Veselá)
- The Lore, the Canon and the Trailer: Transmedia Storytelling in Video Game Trailers